Webinar: Effectively convert a business problem into a data problem

Far too often, there is a greater emphasis on methodologies and frameworks to solve data science problems than an effort to completely understand the root of the business problem and account for all connected aspects.  Only after the business goals are clear should we go on to explore necessary data, gain insights from appropriate methods and optimal actions to resolve the problem. Data analytics is both a science and an art, and the process of solving business challenges relies heavily on the use of creative problem-solving skills. 

In this webinar, we present one such approach commonly used by experts at FINNOPT to help global corporations in converting business problems into actionable goals to be further used for business analytics.

Agenda of Webinar:

  • Challenges in solving the right problem
  • Structured thinking and value focused thinking
  • DATA-VFT framework for business problem conversion
  • Case study

Participants receive a free 1hr consultation with FINNOPT experts to further clarify how the framework could help their business cases

Date: 17.03.2021, 13:00 – 15:00 Central European Time (CET)

Duration: 120 minutes

The webinar link will be sent to the participants in the morning of the event.


Karthik Sindhya, PhD (Adjunct professor, Faculty of Information Technology, University of Jyväskylä)

Markus Hartikainen, PhD

Expertise in mathematical & evolutionary optimisation methods, value-tree analysis for reflecting customer’s preferences, data-analysis and mathematical modelling of objectives and constraints.